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We live in a visual world where most consumers’ attention naturally gravitates toward the quickest way to gather information: imagery. For instance, a potential customer is more likely to walk into a store if they like what they see in the window. Similarly, when customers land on an e-commerce site, their attention naturally gravitates towards […]

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To grow your business, you need to grow your customer base. It’s essential to know what your customers and potential customers want and how you’ll provide it. You have to understand what makes them tick – and buy. In marketing lingo, that means knowing your target audience. “Define your target audience by thinking about who […]

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When you’re a freelancer and an entrepreneur your most important product isn’t the services or items you provide, it’s yourself. Your personal experience, expertise, and skills are the real backbone of your business and a key selling point when you communicate why clients should choose you. Even when you expand beyond being a one-person show […]

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Taking risks is a major part of entrepreneurship, but it’s how you handle failure that defines you as a doer. Canadian freelancer Marsha Drucker leaned into the concept that what doesn’t kill you makes you stronger to create Fuckup Nights Toronto, a safe space/speaker series where doers can share stories and embrace professional failures as an […]

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Are you ready for independence and the flexibility to explore a variety of passions at once? Almost half of North Americans will be independent workers by 2020, and many will choose where, when and how they work. To learn more about this mind shift, we stopped in Toronto to chat with Sam Laliberte, founder of […]

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