The AI Perception-Reality Gap

There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right questions. How do I make my people better with AI? Which systems can I trust? How can I measure the ROI of this spend? We hear these questions every day.

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The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead of other publishers vouching for your page, AI answer engines are selecting your content as the direct source behind their generated answers.

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WP23

WordPress at 23 is simultaneously both the strongest and most precarious it’s ever been. Last week, we shipped WordPress 7 to the world. In seven days, 46% of all WordPresses, tens of millions across countless different hosting environments, are already on 7.0, auto-updated with no breakage. From a Raspberry Pi to the most secure sites […]

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