From Fuel to the Back Office: The Home Depot Expands Pro Xtra Rewards to Power the Pro’s Entire Business

(BPT) – At The Home Depot, the goal is to be a one-stop shop that helps Pros manage and grow their business – but running a business means fueling the teams behind it.A Pro’s workday doesn’t start in the lumber aisle. It starts at 5:00 a.m. with a full…

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How to track your brand’s presence in AI search

As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to learn how to track your brand’s presence in AI search — which introduces a new set of metrics, including mentions, citations, and share of voice.

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