I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
24 generative engine optimization statistics marketing leaders should know Read More »
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
24 generative engine optimization statistics marketing leaders should know Read More »
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools.
What is an attribution window in marketing? What marketers need to know Read More »
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated software.
Marketing operations tech stack audit: A proven checklist for operations teams Read More »
(BPT) – Key Takeaways:George Washington’s voice didn’t match his appearance.A viral infection caused Washington to speak in a high, breathy voice.Washington’s voice and poor dental health may have caused him to struggle had he lived in the modern era.T…
A Presidents Day mystery: What did George Washington sound like? Read More »
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. 
AI engine optimization audit: How to audit your content for AI search engines Read More »
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still important (for now), success increasingly depends on whether a brand stays visible when an AI system summarizes an answer.
Answer engine optimization vs. traditional SEO: What marketers need to know Read More »
(BPT) – AI is rewriting the rules across industries, and HVAC is no exception. What was once about cooling and heating is now central to energy efficiency, sustainability and industrial competitiveness. At LG Electronics, our HVAC business sits right a…
[Executive Corner] LG HVAC, Beyond Hardware: Rising to the Challenge of the AI Era Read More »
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly. 
Adaptive marketing: Proven strategies for growing companies Read More »
(BPT) – Power outages have always been part of life, but today they are lasting longer, happening more frequently and hitting harder in places that once saw little extreme weather.Severe storms are also knocking out local infrastructure for days or eve…
Power’s out? Your backup options are getting better — and smarter Read More »
