5 Great Logo Redesigns from the Past 5 Years

Established brands and new companies alike can benefit from periodic brand refreshes. A successful brand redesign keeps the good parts of a company’s identity and legacy while slightly modernizing its image to match current trends. Logos are one of the most visible elements of a brand refresh. Here are five great logo redesigns from the […]

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Why You Need a SMART Logo for Your Business—And How to Design One

Iconic brands have instantly recognizable logos – you would spot the Nike swoosh, Chanel Cs, or Starbucks mermaid from a mile away. Yes, it takes some time to generate brand recognition, but a good way to develop a stellar logo is to use the principles of the SMART acronym – simple, memorable, appropriate, resizable, and […]

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Your Outdated Logo: How to Know When It’s Time For A Redesign

Some brands and businesses have iconic logo designs that never (or only subtly) change – think Coca-Cola’s cursive, Apple’s minimalist fruit, or Nike’s swoosh. But even Google flattened its six colorful letters and took off the serifs in 2015. So is it time for you to consider a new logo design for your business or […]

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Featured Fiverr Seller: Doug Does Design

In anticipation of our upcoming master class with legendary graphic designer Rob Janoff, we want to introduce you to some of the incredible sellers in our Logo Design category. We got up close and personal with Doug, a new Fiverr seller whose design work is already #GigGoals. Check out his inspirational words of wisdom & […]

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8 Signs That It’s Time to Update Your Logo

As with anything visual, graphic design trends change, sometimes with each passing year. Just when your business has established itself as fashionable and up-to-date, a competitor opens with a logo and website that’s a little hipper. But you don’t have to wait to start losing customers to update your look, starting with your logo. Here […]

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Use Competitive Analysis to Quickly Grow Your Customer Base

The first thing on any business’s to-do list is growing its customer base. Growing your business means more conversions, revenue, and expansion. Surprisingly, not many businesses use competitive analysis to expand their customer base, even though it’s one of the most efficient ways to do so. For smaller businesses, in particular, time is of the […]

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Does Your Logo Fit Your Marketing Needs?

Don’t underestimate the power of your logo. Your logo is the face of your company. The more it stands out, the more clients and customers will remember you. Small business owners are in a unique position. At this stage in your growth, you have a personal connection between the product (or service) you are selling […]

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