6 Things Companies Can Do to Improve Workplace Culture from COVID-19

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The Covid-19 pandemic required organizations to adapt quickly and change the way they operate.  Remote working and the resulting digitalization have led to significant shifts in workplace culture. Now that the dust is settling, what can you learn from this? What opportunities have opened up? Here are some things to consider:  Learning From Covid-19: How […]

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How Small Business Owners are Shifting the Way They Do Business [Video]

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(BPT) – Navigating the COVID-19 pandemic has not been easy for small business owners and many have needed to shift the way they do their business. A recent survey of entrepreneurs from The UPS Store revealed that 41% say they have recently changed or pivoted their business, with 65% of respondents saying they are doing more business online. In this rapidly changing environment, The UPS Store is announcing a new store design to create a more seamless customer experience.

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Why Your Brand Shouldn’t Forget About Pinterest

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If you are promoting a brand, chances are you are using some form of social media to reach out to customers and broaden your audience. Typically, people gravitate towards the usual suspects like Instagram and Facebook.  But have you thought about using Pinterest to promote your brand? Even though Pinterest has over 320 million active monthly […]

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A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

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What Do You Love to Do? Finding Your Inner-Passions

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When I was a kid, I wanted to be an actor more than anything in the world.  I would dream about winning an Oscar—standing on the stage with other stars listening—and I would give my acceptance speech for Best Actor. I’d thank my agent, my fans, and most of all, my parents for always supporting […]

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