Freelancer Earnings: Is it Better to Charge by the Word or by the Hour?

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For freelance writers, this has always been a tough dilemma.  On one hand, securing yourself an hourly rate may feel akin to having a steady job, but on the other, charging by the word can lead to some big paydays if you’re able to churn out content at a steady pace.  In my experience, I’ve […]

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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

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Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too Read More »

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Leave a Comment / Digital Marketing /

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too Read More »

What Your Team Needs to Onboard Freelancers

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A work-from-home set-up isn’t just a necessity nowadays, but it also provides much-needed flexibility for both the company and the freelancer. Yet, the process isn’t as easy as it seems to be on paper. Finding the right freelancers for the job is a tedious process, and onboarding them to your team could pose long-term problems […]

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