The Marketer’s Guide to Segmentation, Targeting, & Positioning
I once heard a new business owner define their target market as … wait for it … “everyone”.
*cringe*
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The AIDA Model: A Proven Framework for Converting Strangers Into Customers
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century.
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EasyApache 4 October 28 Release
We are happy to announce that cPanel, L.L.C. has released an update for EasyApache 4! Take a look at some highlights below, and then join us on Discord or Reddit to talk about this update and much more. ea-apache2 EA-9374: Lower…
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Video Games During COVID-19: A New Way to Bond with Your Remote Team
WIth the Covid-19 pandemic sweeping the world and keeping everyone on lockdown, video games have emerged as a top option for entertainment while at home. According to neilson.com, since March 2020, “76% of U.S. homes had at least one internet-connected device”. That means over 75% of all U.S. households have used technology for entertainment since the height […]
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Using Fiverr For Local and International SEO
When a business offers services or products in multiple countries, its search visibility and rankings play an important role in its success. Over the years at Digitouch, my international SEO agency, we’ve realized that SEO strategies and services that work in one country aren’t necessarily going to work in another. All strategies and services need […]
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How to Use News Trends to Positively Affect Your Funnel
Piggybacking off of news trends is a common practice called newsjacking. These are real time, quippy responses to events happening ‘now,’ like the famous brand campaigns created during the 2013 Super Bowl blackout, or Charmin’s famous Oscar’s tweet While these instances of newsjacking were great branding plays, did they really positively affect the funnel? There’s […]
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How COVID-19 Has Impacted Business: A 6-Month Retrospective
It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they’ve ever been, and companies delivering a great digital customer experience are winning.
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How to Cultivate a Data-Driven Marketing Team
Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.
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Restart Growth Now and Become Crisis-Proof for the Future
(BPT) – Many U.S. businesses have been idling since the first quarter of this year – they’re still running, but due to closings, reduced demand and an atmosphere of uncertainty, they haven’t gained the traction they had originally planned or projected …
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Take the 2020 WordPress Annual Survey (and view the 2019 results)!
The 2020 WordPress survey is open! Take the survey to share your WordPress experience with those who build the software. Also, the 2019 survey results are now available – check them out!
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