Digital Marketing

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others.

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.

So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever.

Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview or have no clue what one is at all.

By 2022, online video content is predicted to command more than 82% of all web traffic (15 times higher than it was in 2017). If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously.

Next time you open Netflix, I want you to try something.

I was in awe of Hailee Steinfeld’s performance after watching her in The Edge of Seventeen. Her performance was so good that it earned her a Golden Globe nomination for Best Actress.

YouTube is the second largest website globally with over 2 billion global users.

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners.

Last week, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.

Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there.

One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you’re not sure how to reach it.

If you’re confused about when, why, and how to disavow links — you aren’t alone.