Digital Marketing

What to Do When You Can’t Trust Your Business Reporting Data

Despite huge investments in data, you might be surprised to learn that most executives don’t trust their company’s data. It might be that they’re skeptical of the data they’re using, or simply don’t know how to interpret the information at hand.

In fact, Havard Business Review reported that 90% of business leaders believe data literacy is crucial for company success. However, only 25% of employees feel confident when working with their organization’s data. 

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How to Create the Perfect Project Timeline [Template + Examples]

Piecing together a project timeline template usually involves a Google Doc and mediocre formatting skills. Then comes assigning tasks to teammates and promising to hit the agreed-upon delivery date. But a few weeks go by, and the timeline falls apart. Higher priorities pop up, and deadlines slip past without much progress.

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Persuasive Advertising: What It Is & How to Do It [+Examples]

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.

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