Digital Marketing

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on “Stories,” however, as you probably know, those are only viewable for 24 hours.

But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the “Highlights” feature several years ago.

Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses.

Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives whatever we’re focusing on. More simply put, positive thoughts will naturally bring positivity your way.

Organic marketing works similarly. The goal is to naturally attract your audience to your brand or business. But how do you do that?

According to research by Podcast Insights, there are more than 2 million active podcasts and counting.

Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages.

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser.

You’ve probably heard that it’s crucial to keep a full, flowing funnel for a business. But what does this mean, and how do you know when you’re on the right track?

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results.