Digital Marketing

Have you heard the expression that it takes 10,000 hours of deliberate practice to make you an expert?

That’s approximately 417 days if you were practicing 24 hours a day. Since that’s impossible, calculating about 3-4 hours a day of deliberate practice, it would take around 8-10 years to be considered an expert at something.

Every successful company starts with a single idea.

In 2020, I started using Headspace.

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online.

In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites.

Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.

If you’ve ever tried to solve a Rubix Cube, you’ve put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition.

Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users?

I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day.

Since many businesses use YouTube as a marketing tool for their campaigns, it’s important to stay up to date on the ad specifications.

“The Cloud.”

It’s a concept that has grown wildly within the past 20-40 years as technology evolves. But if you’re like me, you might not know what it really means.

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on “Stories,” however, as you probably know, those are only viewable for 24 hours.

But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the “Highlights” feature several years ago.

Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses.