5 Ways to Leverage Freelancers When You’re Self-Employed

Resolved to start your own business in 2018? With 35% of the U.S. workforce now self-employed, this is the new economy—and unfortunately for freelancers and solopreneurs, it’s sink or swim. As a business grows, solopreneurs become increasingly busy as the jack-of-all-trades. Your day-to-day consists of administration, accounting, customer service, sales, website development, marketing, and business […]

The post 5 Ways to Leverage Freelancers When You’re Self-Employed appeared first on .

5 Ways to Leverage Freelancers When You’re Self-Employed Read More »

Every Freelancer’s Website Needs These 6 Crucial Elements

Today’s freelancers often have no in-person contact with clients. Thanks to modern technology, someone can hire a worker who lives on the other side of the world and communicate with them by phone, email, or chat. As a result, professionals often turn to a freelancer’s website to learn more about the person they’re considering putting […]

The post Every Freelancer’s Website Needs These 6 Crucial Elements appeared first on .

Every Freelancer’s Website Needs These 6 Crucial Elements Read More »

Gender Divide: Which Colors to Use When Marketing to Men Vs. Women

Color preferences are subjective, but it’s still important to understand them from a marketing perspective. There’s often a gender divide when it comes to the colors that male and female shoppers tend to like or dislike – and that can make a big difference in your marketing strategy. The most popular color overall is… Blue! […]

The post Gender Divide: Which Colors to Use When Marketing to Men Vs. Women appeared first on .

Gender Divide: Which Colors to Use When Marketing to Men Vs. Women Read More »

Personal Branding Interview With Ashley Ashbee

In an age of bot traffic and high-volume automated messaging, marketing consultant Ashley Ashbee has powerful advice: don’t try to be more like the machines. “Tap into your target market by simply being a human!” she says. She’s helping brands establish and grow by breaking through the barriers of pixels and glass and showing people […]

The post Personal Branding Interview With Ashley Ashbee appeared first on .

Personal Branding Interview With Ashley Ashbee Read More »

The Year of Do: It Starts Right Now

Doers, 2018 is here and it’s our most important year yet. 2017 was all about celebrating those who do. Launching our “In Doers We Trust” campaign was our undertaking to put doers in the center – to celebrate and rally the risk-takers, the creators and the non-traditionalists. But, as we were thinking about our own […]

The post The Year of Do: It Starts Right Now appeared first on .

The Year of Do: It Starts Right Now Read More »