We live in a visual world where most consumers’ attention naturally gravitates toward the quickest way to gather information: imagery. For instance, a potential customer is more likely to walk into a store if they like what they see in the window. Similarly, when customers land on an e-commerce site, their attention naturally gravitates towards […]

The post Take Your Best Shot: Introducing Still Product Photography Services appeared first on .

To grow your business, you need to grow your customer base. It’s essential to know what your customers and potential customers want and how you’ll provide it. You have to understand what makes them tick – and buy. In marketing lingo, that means knowing your target audience. “Define your target audience by thinking about who […]

The post 5 Questions to Ask to Determine Your Target Audience appeared first on .

When you’re a freelancer and an entrepreneur your most important product isn’t the services or items you provide, it’s yourself. Your personal experience, expertise, and skills are the real backbone of your business and a key selling point when you communicate why clients should choose you. Even when you expand beyond being a one-person show […]

The post Gig Economy News: All About You appeared first on .