It’s said that a year online can be like a decade in regular time, and this year is no exception. With channels and platforms proliferating, and customer behaviour changing, digital marketers have had to stay on their toes in 2018 to get the results they need from their marketing campaigns. That’s also true here at […]

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The future is freelance. Research shows freelancers are expected to make up 40% of the American workforce by 2020 – and for good reason. Thanks to the gig economy and rise of cool coworking spaces, people are more inclined to ditch their nine-to-five job to take on projects they’re truly passionate about. Today, all you […]

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Email isn’t dead. It’s simply evolving. Not only do 73% of millennials prefer to receive communication from a business via email, but it’s also still the top tactic for generating leads, beating out social media. If you’ve neglected to tend to your email marketing efforts, it could be hurting your business. Whether you want to […]

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Naming your company can make starting your own business feel official. This is the fun part, right? But the pressure to think of a word or phrase that conveys your brand message, translates, and is 100% original leads many founders to frustration and creative block—and turns a task that seems like it should be NBD into […]

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