What is Trading Up, and Why It Matters for Marketers
To understand what the term “trading up” means, let’s start with a scenario.
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Semi-Annual Small Business Needs Index: How Brands Are Adapting to 2020
It’s no surprise that 2020 has been a difficult year for small businesses. What may shock you—in a good way—is how those small businesses are finding ways to adapt to the widespread stay-at-home orders. Fiverr’s second semi-annual Small Business Needs Index has analyzed data from millions of searches across the platform to identify business services […]
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cPanel Unscheduled TSR-2020-0006 Full Disclosure
CPANEL-34212 Summary Live Transfer causes email accounts to not require a password on the source server. Security Rating cPanel has assigned this vulnerability a CVSSv3 score of 5.6 – CVSS:3.1/AV:N/AC:H/PR:N/UI:N/S:U/C:L/I:L/A:L Description Previ…
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What Is a Marketing Manager?
As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands.
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3 High-Impact Marketing Strategies You’re Probably Overlooking
Everyone wants to be #1 … especially when it comes to marketing.
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3 focus areas to get your finances back on track
(BPT) – The COVID-19 pandemic has hit many people hard financially. From furloughs to job loss and from strict budgets to depleted savings and much more, people are making adjustments as needed. It’s important to stay focused on your financial well-bei…
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What’s Sprite to Coca Cola? An Exploration of Brand Portfolios
Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.
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How to Develop a Go-to-Market Plan That Works [+Free Template]
Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.
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Pros and cons of using credit cards today
(BPT) – One of the many changes spurred by the COVID-19 pandemic is a fundamental shift in how people are paying for the goods and services they need. Due to both health and safety concerns, consumers and retailers are more frequently choosing credit c…
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The Beginner’s Guide to Reminder Advertising
When I go to bed every night, I have to set about five alarms for the morning.
I’m just the type of person that needs a lot of reminders to wake up on time.
In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
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