17 Blogging Mistakes to Avoid in 2020, According to HubSpot Bloggers

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”

That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.

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5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has produced a plethora of paradoxes.

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Tried-and-True Tips for Sales and Marketing Alignment

My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks.

Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

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6 Ways COVID-19 is Changing the Tech Industry (& Our Lives)

If there’s anything the COVID-19 pandemic has taught the world, it’s that just about anything is possible with the use of technology.  Consumers are shopping online more than ever, and businesses are on Zoom and teleworking to remain operational. Some experts are even claiming this will become the new norm for years to come.  Because of this, […]

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4 Digital Transformation Strategies You Should Adopt During COVID-19 Pandemic

The COVID-19 pandemic is turning remote working into a new normal and making it a necessity for companies to serve customers digitally. This is adding a renewed sense of urgency for businesses to implement digital transformation initiatives. The ability to fast-track digital transformation will impact your cost-efficiency and competitiveness. In fact, it may make or […]

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Totally Free Microsoft Excel Templates That Make Marketing Easier

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”

And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.

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