How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

This post is a part of Made @ HubSpot, an internal thought  leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.

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WordPress 5.5 Release Candidate 2

The second release candidate for WordPress 5.5 is here! WordPress 5.5 is slated for release on August 11, 2020, but we need your help to get there—if you haven’t tried 5.5 yet, now is the time! You can test the WordPress 5.5 release candidate in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” option) Or download the release […]

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Freelancer Earnings: Is it Better to Charge by the Word or by the Hour?

For freelance writers, this has always been a tough dilemma.  On one hand, securing yourself an hourly rate may feel akin to having a steady job, but on the other, charging by the word can lead to some big paydays if you’re able to churn out content at a steady pace.  In my experience, I’ve […]

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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

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