“Your next business idea, delivered weekly.” That’s our job over at Trends.

When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well.

With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business.

Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that.

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples.