When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
17 Ways to Get Free Advertising for Your Business Read More »
In a perfect world, B2B marketing begins with picking the right clients to market to and serving them the right message, every single time.
Think about how much easier marketing is when you know exactly which companies to target — and not only who your target clients are, but what marketing messages would best resonate with them. That’s the dream, right?
While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality.
You may be pretty familiar with inbound marketing: creating content that delights customers.
You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two.
Fortunately, you don’t have to choose. In fact, instead of thinking “ABM versus Inbound,” you should be thinking “ABM and Inbound.”
To clarify, let’s define and differentiate the two — and offer some tactics you can use to work these strategies into your existing marketing campaign. If you have no idea what account-based marketing even is, don’t worry — that’s what we’re going to cover next.
Account-Based Marketing vs. Inbound Marketing: What’s the Difference? Read More »
Asking “How is everyone?” at the beginning of every meeting isn’t always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker.
17 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy Read More »
The other day I was shopping online for a Nintendo Switch, a popular handheld gaming console.
The popularity of the console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
9 Ways You Can Improve Your Ecommerce Website Design Read More »
Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations.
Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.
The Ultimate Guide to Integrations and Why Your Business Needs Them Read More »
Slack is an undeniably popular messaging channel for businesses — it’s used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration.
45 Slack Tricks to Boost Productivity & Improve Collaboration Read More »
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis?
A Content Marketing Playbook for Times of Crisis Read More »
One of the best training sessions I’ve attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot.
Here, I learned that to be most productive at work, I needed to manage my energy, not my time.
The training was led by Nick Congelosi, HubSpot’s Management and Leadership Development Head.
“As the saying goes, the whole is greater than the sum of its parts. This is especially true in the context of distributed teams,” says Meaghan Williams, HubSpot’s Remote Work and Inclusion Program Manager.
Essentially, this is why team building is important. Team building gives your team a greater sense of togetherness.
17 Online Team Building Games to Try with Colleagues Read More »
Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.
80 Things to Check Before, During, and After Launching a Website Read More »
