When content marketing was gaining steam, there were really only a few techniques you could leverage.
On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles.
That was pretty much it.
12 of the Best Marketing Techniques for 2020 Read More »
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.
A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on.
How to Write a Great Email Signature [+ Professional Examples] Read More »
When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.
9 LinkedIn Ad Case Studies That Marketers Can Learn From Read More »
Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)
But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
How to Be a Better Marketer Through Mindfulness and Meditation Read More »
When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
The Plain-English Guide to Negative Keywords Read More »
So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right.
Then it happens.
You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.”
How to Hire a Freelance Web Developer Read More »
What do cross-country road trips, wedding speeches, and social media marketing have in common?
10 Social Media Calendars, Tools, & Templates to Plan Your Content Read More »
