The Ultimate Guide to LinkedIn Groups
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere.
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Digital Marketing
Project.co Reveals Project Management Statistics & Themes They’ll Be Watching in 2021
There’s a long-established idea that creativity is somehow rooted in chaos: that structure and organization are somehow the enemy of great ideas.
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The Ultimate Guide to Event Marketing
Think back to the last event you attended.
Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing?
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What Is YouTube CPM? [+ Why It Matters]
![What Is YouTube CPM? [+ Why It Matters]](https://blog.hubspot.com/hubfs/youtube%20cpm.jpg)
With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you’re a YouTube creator, there are plenty of opportunities for you to make money off the platform.
What Is YouTube CPM? [+ Why It Matters] Read More »
What Is YouTube CPM? [+ Why It Matters]
With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you’re a YouTube creator, there are plenty of opportunities for you to make money off the platform.
What Is YouTube CPM? [+ Why It Matters] Read More »
What’s a Conversational Landing Page (& How Do You Create One)?
Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.
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A Plain-English Guide to Market Research
In some circles, market research is a catch-all term for asking the industry what it wants. “Do we know what the demand is for this product? Who’s even looking for our services? Let me do some market research to find out,” someone might say.
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14 Essential Features for Taking Payments on Your Website
There are a lot of things I used to buy in person that I now buy online. I wouldn’t call myself lazy, but it’s just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.
And I’m not alone. Whether it’s because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.
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7 Call-to-Action (CTA) Tools to Help You Increase Conversions
When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
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