Digital Marketing

When you’re trying to make a good first impression, a greeting is critical. Saying “Yo, what’s up” to your new employer will evoke a different, likely more negative reaction than, “Hello, it’s nice to meet you.” 

Imagine this: You’ve done everything you can to optimize your website.

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, building a positive brand image starts online.

Ever click on a website, take one look and say “Hm, that’s going to be a no” while you look for the exit button?

In 2019, DoorDash was losing money on the average order and reported an operating loss of $616 million on $885 million in revenue. By the end of 2020, their revenue jumped to $2.89 billion — a 226% gain.

Why the sudden success?

In more ways than one, branding is a pillar of success.

Instagram has been around for 11 years.

With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.

Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.

The number of podcast listeners in the United States is expected to reach 100 million by 2024. (For context, there are 82.7 million listeners in 2021.) 

Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product.