Digital Marketing

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

Greetings, readers. Welcome to the HubSpot Marketing Blog.

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you’re relying on a simple freeze-frame to tell viewers what it’s about.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”