Digital Marketing

Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes all of these and more. It’s called lifecycle marketing, and it’s how companies attract and retain customers beyond that impulse purchase.

I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in.

The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.

Instagram scrollers beware: your favorite photo-sharing app has a feature that shows friends when you were last online.

Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s “Activity Status” setting shows when you were last on the app. It’s now turned off by default in your account, but it’s better to be safe.

Let’s go over how it works — then take a look at how you can turn it off. 

Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click.

Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an hour of their time.

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation.

Few industries escaped 2020 unchanged, and digital media was no different.

To understand the “rule of thirds” as it relates to web design, let’s start with an example.