Digital Marketing

Across all industries, it’s gotten harder for brands to stand out among the competition. According to a 2020 survey by Crayon, businesses have, on average, 29 competitors — a 16% increase from 2019.

Across all industries, it’s gotten harder for brands to stand out among the competition. According to a 2020 survey by Crayon, businesses have, on average, 29 competitors — a 16% increase from 2019.

The irony doesn’t escape me that I’m currently writing a “How to” guide on … “How to” guides.

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure.

One metric that you might not think to use for several channels is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.

 Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites.

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction.

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction.

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to.

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.“