Digital Marketing

Ah, Clubhouse versus podcasts — an age-old debate.

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and left SMH at some trolls I found, so I said BFN to Twitter.

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps.

Whether you’re a full-time blogger or a social media marketer who’s occasionally tasked with writing social media copy, I’m willing to bet you’ve experienced the temptation to procrastinate in the middle of your writing process.

Whether you’re a full-time blogger or a social media marketer who’s occasionally tasked with writing social media copy, I’m willing to bet you’ve experienced the temptation to procrastinate in the middle of your writing process.

Ever left something perfectly fine and came back to a total disaster? Any pet owner will probably say, “yes.”

In midsize to large companies, it’s standard to have business intelligence (BI) analysts generate reports on behalf of employees.

Throughout the last few months, Twitter’s been experimenting with a new feature called Twitter Spaces.

As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.