Digital Marketing

According to the Bureau of Labor Statistics, a 7% rate of job growth is expected for marketing managers from 2019 to 2029.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them.

You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term.

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts.

When I first began my marketing career, I was envious of emails.