Digital Marketing

Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike.

Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand.

Cloud-based business applications offer brilliant, flexible, and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits, and challenges, including contact management.

We asked David Anderson, LionDesk Founder and CEO, about the impact of these platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us.

Which apps are you using to power your marketing operations?

Most teams collect and use data in their CRM as well as several marketing apps, such as an email marketing tool and automation software.

The amount of data in the world is growing exponentially. By the time you finish reading this page, 90 million texts will be sent and received. 350,000 Instagram posts will be uploaded. 1.2 million Skype calls will be made. 21 million GB of traffic will be received on the internet.

Proper contact management is essential to keep your business productive and organized. But while technology offers countless solutions to effectively manage contacts at scale, without good processes your contacts can get messy very quickly.

Over 59% of marketers say email is their biggest source of ROI. Email marketing is one of the most powerful ways to engage your contacts and nurture them to becoming long-term customers, one email at a time.

So you’ve decided to grow your business. You might already be thinking about best practices to avoid common pitfalls when scaling. But this doesn’t mean that your business will be immune to challenges.

“The best laid schemes o’ mice an’ men / Gang aft a-gley,” wrote Scottish poet Robert Burns. Even the finest, most well-thought-out plans sometimes have to be set aside for reasons outside of your control.