Digital Marketing

Connecting with your audience on social media might seem as simple as a post and a follow, but it’s actually a lot more complex.

Have you ever visited a website, looked at a product, left the site, but then seen an ad for that exact same product you were looking for on Google? I come across ads like this multiple times per week.

Think back to a time you had to solve a problem but didn’t have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test.

Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the importance of providing clear, well-written job descriptions for your team’s open roles.

When I start a TV show, I immediately try to identify each archetype.

When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right?

If  I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.

If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy.

If you feel like the app TikTok came out of nowhere, you’re not wrong.

Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally.