In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.
Should You Advertise On Snapchat? Read More »
Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising.
How to Make an Ad: A 15-Step Guide Read More »
The only constant in the world of marketing is that things are always changing.
As many marketers know, the months of November through January can be the most pivotal for a business.
11 Recommendations for Marketers in 2022 [+More Data from Our Marketing Industry Survey] Read More »
The past two years have been anything but consistent.
Why Millions of U.S. Employees are Quitting Their Jobs and How Companies Can Navigate Read More »
The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It] Read More »
If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not Read More »
Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
How to Revive an Old Blog Article for SEO Read More »
A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.
How to Write a Memo [Template & Examples] Read More »
We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing.
The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them Read More »
