Digital Marketing

When I started HubSpot, I was a trained engineer with little writing experience.

Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.

What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there?

No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content.

Imagine spending time and resources to create an ad campaign just to get meager results. It’s can be discouraging but also difficult to assess.

All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.

As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience.

It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.

If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold.

According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands.