Digital Marketing

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. 

Oprah. Dave Ramsey. Seth Godin.

Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting.

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

Ever heard of SQL? You may have heard about it in the context of data analysis, but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.”

How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.

If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place.

As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make easy to understand site navigation, and innovate other site capabilities — these are all elements that companies standardize in digital style guides.