Digital Marketing

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience.

Let’s face it: Executing a successful marketing project requires time, energy, and money.

And with so many different facets of marketing to consider — branding and creative, product marketing, event hosting, and so forth — your marketing project management budget can disappear fast.

Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company. 

As marketers, we thrive on data.

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.

You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.”

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.