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How Case Studies Fuel Business Growth

If you’ve decided to go all-in with your content marketing efforts, you’ll need several types of content to engage your audience at every stage of the sales funnel.  Blog posts, infographics, videos, and social media posts are great for prospects at the top of the funnel. But if you want to convince them to take […]

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5 Influencer Marketing Mistakes You Shouldn’t Make

Influencer marketing may deliver amazing results, but that doesn’t cancel out the fact that there are tons of things that could go wrong. You all know how disastrous the Fyre Festival was, and influencers being at the center of its advertising campaign, lost people’s trust. In fact, 100 influencers from the campaign faced a class-action […]

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Fiverr: Growth Over the Last 10 Years

Imagine the opportunity to build your professional presence from any location with Wi-Fi. That’s exactly what co-founders Micha Kaufman and Shai Wininger did when they envisioned Fiverr, a global marketplace that brings creative freelancers and business owners in need of digital services together. At the onset, the micro-transactions were called gigs and cost a mere $5, […]

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