How to Use News Trends to Positively Affect Your Funnel
Piggybacking off of news trends is a common practice called newsjacking. These are real time, quippy responses to events happening ‘now,’ like the famous brand campaigns created during the 2013 Super Bowl blackout, or Charmin’s famous Oscar’s tweet While these instances of newsjacking were great branding plays, did they really positively affect the funnel? There’s […]
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