How Mastering Data Mining Can Get You More Customers and Revenue

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You may not even realize it, but there’s a good chance you’re sitting on mountains of insightful and in-depth data about your customers, which you could use to grow your business efficiently. Even better? It’s easy to interpret this data, thanks to a marketing technique called data mining, which can help you attract more customers […]

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5 Ways to Leverage Freelancers When You’re Self-Employed

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Resolved to start your own business in 2018? With 35% of the U.S. workforce now self-employed, this is the new economy—and unfortunately for freelancers and solopreneurs, it’s sink or swim. As a business grows, solopreneurs become increasingly busy as the jack-of-all-trades. Your day-to-day consists of administration, accounting, customer service, sales, website development, marketing, and business […]

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Every Freelancer’s Website Needs These 6 Crucial Elements

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Today’s freelancers often have no in-person contact with clients. Thanks to modern technology, someone can hire a worker who lives on the other side of the world and communicate with them by phone, email, or chat. As a result, professionals often turn to a freelancer’s website to learn more about the person they’re considering putting […]

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Gender Divide: Which Colors to Use When Marketing to Men Vs. Women

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Color preferences are subjective, but it’s still important to understand them from a marketing perspective. There’s often a gender divide when it comes to the colors that male and female shoppers tend to like or dislike – and that can make a big difference in your marketing strategy. The most popular color overall is… Blue! […]

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