Using the Rule of 3 for Visual Merchandising Success

Visual merchandising is the planning and arrangement of floor plans and 3D displays of products and services in such a way to increase a retail store’s sales. It’s a common practice in the retail industry. Go into your favorite store, and you’ll quickly observe examples of visual merchandising in anything from floor displays to mannequins […]

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Your invitation to Dream the Future [Video]


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(BPT) – In the groundbreaking new docu-series DREAM THE FUTURE, award-winning actress Sigourney Weaver takes viewers on an expedition to the year 2050 where science fiction has the power to become science reality. DREAM THE FUTURE features global visionaries whose dreams and innovations today will become the life-changing technological breakthroughs of tomorrow. This docu-series explores real solutions to humanity’s greatest challenges, with the great hope of making our future better. From the founder of Discovery Channel, CuriosityStream presents all 10 episodes of DREAM THE FUTURE, available starting Thursday, March 15 at CuriosityStream.com and all its on-demand platforms. For more on DREAM THE FUTURE and CuriosityStream’s unparalleled library of documentary features and series, go to curiositystream.com/dreamthefuture.

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Gig Economy News: Clear Communication

Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your brand, the way you communicate with your customers, and the way you communicate with other businesses can define your trajectory. Whatever your strengths or weaknesses, this week’s Gig Economy News is […]

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Time for a Refresh: 4 Ways to Repurpose Content

If you’ve ever written (or commissioned) an excellent piece of content, you know firsthand how tragically short the timespan can be in which that content is considered ‘relevant.’ In the writing biz, we’re told not to reference articles more than six months old. Pieces that talk about a certain trend, event, or release often have […]

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How to Respond to Negative Reviews and Improve Your SEO

You’ve worked hard to boost your website’s visibility in search rankings, investing in high-quality content and avoiding Google’s penalties. But despite all that hard work, a few bad reviews can knock you down below your competitors, costing valuable website visits and eventually impacting your bottom line. But there is something you can do to help […]

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How Chatbots Use Instant Engagement to Boost Sales

IBM’s Watson computer system defeated legendary game-show champions on Jeopardy by combining a deep database of knowledge with the ability to quickly process natural language questions, and provide quick natural language answers. (Well, it was Jeopardy, so it actually was listening to answers and providing questions, but you get the idea.) Chatbots aim to do […]

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Entrepreneurs in unexpected places: How one Midwest city promotes diverse local innovation

(BPT) – In September of 2017, thousands of people from around the world congregated in an unlikely place: Wausau, Wisconsin.This diverse crowd was gathered for the first International Wisconsin Ginseng Festival. While many may be surprised that such an…

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