Don’t underestimate the power of your logo. Your logo is the face of your company. The more it stands out, the more clients and customers will remember you. Small business owners are in a unique position. At this stage in your growth, you have a personal connection between the product (or service) you are selling […]

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Visual merchandising is the planning and arrangement of floor plans and 3D displays of products and services in such a way to increase a retail store’s sales. It’s a common practice in the retail industry. Go into your favorite store, and you’ll quickly observe examples of visual merchandising in anything from floor displays to mannequins […]

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Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your brand, the way you communicate with your customers, and the way you communicate with other businesses can define your trajectory. Whatever your strengths or weaknesses, this week’s Gig Economy News is […]

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If you’ve ever written (or commissioned) an excellent piece of content, you know firsthand how tragically short the timespan can be in which that content is considered ‘relevant.’ In the writing biz, we’re told not to reference articles more than six months old. Pieces that talk about a certain trend, event, or release often have […]

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