Ah, the holidays. It’s the time of year marked by the busy rush to get things done before people go on vacation, and the mad gift-shopping season. But, as a freelancer, there’s one thing you might not have considered doing: giving gifts to your clients and repeat customers. It’s easy to get caught up in […]

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It’s no secret: Most small businesses earn 20–40% of their annual sales in the final two months of the year, meaning it’s essential to run an effective holiday campaign. Whether you have an online store, a brick-and-mortar shop, or both, your small business will benefit from a season of strategic holiday promotions. You’ll drive sales, […]

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The holiday season brings people together in celebration and camaraderie, right? Not so in the entrepreneurial world, where it means you’ll have to compete even harder with compelling offers and values. Instead of trying to match competitors with deeper discounts, build special holiday promotions that stand out. This can include rolling deal-a-day offers that refresh […]

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One of the most effective ways of driving traffic to your blog is through your social media channels. The more traffic you send to your blog, the more you’ll monetize it. Depending on the size of your readership, you can make quite a good income. Some of the most successful blogs can earn hundreds of […]

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