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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Leave a Comment / Digital Marketing / Tipper2010
marketer removing unnecessary vanity metrics from their reporting structure

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact.

Stop Measuring These Vanity Metrics in Your Marketing Campaign Read More »

Brand Building Brilliance from Best Buddies

Leave a Comment / Digital Marketing / Tipper2010
Lise Lozelle, Sr. Director of Comms & Engagement, Best Buddies International

Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line.

Brand Building Brilliance from Best Buddies Read More »

New Caregiving App for Alzheimer’s: Elevmi

Leave a Comment / Technology / Tipper2010

(BPT) – Caring for a loved one with Alzheimer’s can be overwhelming. Nearly 70% of family caregivers say that coordinating care is stressful, and two-thirds struggle to find information to support their loved one’s needs according to a recent report fr…

New Caregiving App for Alzheimer’s: Elevmi Read More »

WordPress 6.8 Release Candidate 3

Leave a Comment / WordPress / Tipper2010

WordPress 6.8 RC 3 is ready for download and testing! The scheduled final release date for WordPress 6.8 is April 15, 2025. Your help testing over the next week is vital to ensuring the final release is everything it should be: stable, powerful, and intuitive.

WordPress 6.8 Release Candidate 3 Read More »

Meet the Founder Who Raised $6.3M to Literally Make It Rain

Leave a Comment / Digital Marketing / Tipper2010
rainmaker-doricko-water-barons

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air.

Meet the Founder Who Raised $6.3M to Literally Make It Rain Read More »

Meet the Founder Who Raised $6.3M to Literally Make It Rain

Leave a Comment / Digital Marketing / Tipper2010
rainmaker-doricko-water-barons

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air.

Meet the Founder Who Raised $6.3M to Literally Make It Rain Read More »

New research shows how retailers can meet consumer expectations

Leave a Comment / Business Talk, Site Tips / Tipper2010

(BPT) – Consumers today expect seamless, personalized, convenient shopping experiences wherever they shop. How can retailers stay competitive while ensuring they meet these expectations and stay competitive? Global technology leader in supply chain and…

New research shows how retailers can meet consumer expectations Read More »

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Leave a Comment / Digital Marketing / Tipper2010
man uses reddit represented by keyboards and a mouse

The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth.

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing Read More »

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Leave a Comment / Digital Marketing / Tipper2010
man uses reddit represented by keyboards and a mouse

The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth.

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing Read More »

Reddit’s Growth Advisor on Finding Your Vertical-Specific SEO Strategy

Leave a Comment / Digital Marketing / Tipper2010
Kevin Indig, Growth Advisor for Reddit, Hims, Dropbox, and more

Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links.

Reddit’s Growth Advisor on Finding Your Vertical-Specific SEO Strategy Read More »

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