Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking

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There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.

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The 5-Fold Content Plan You Need in 2020

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Content marketing goes a long way in today’s virtual economy.  If you have a social media post go viral or a blog post climb high in search engine algorithms, you can generate loads of free traffic to your business. In an age when online ad prices are rising, having a solid content plan is critical […]

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Feeling Artistic? Now’s a Great Time to Be Creative

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Have you ever heard the saying, “Art is for everyone?” Keith Haring is attributed to coining this all-inclusive phrase. If you haven’t heard it before, it is high time that you learn it and take it to heart.  Right now, everyone is in the same boat. Virtually every town, city, timezone, and country on this very […]

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WordPress 5.4 RC5

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The fifth release candidate for WordPress 5.4 is live! WordPress 5.4 is currently scheduled to land on March 31 2020, and we need your help to get there—if you haven’t tried 5.4 yet, now is the time! You can test the WordPress 5.4 release candidate in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” option) […]

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5 Lessons for Female Freelancers from Women Who Made History

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In a lot of ways, freelancing women have it better than their full-time-employed counterparts.  For example, the gender pay gap is practically non-existent on the Fiverr platform with men making just $0.04 more than women. This pales in comparison to the 20% difference that you’ll find in the corporate world. On top of this, female […]

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How to Create a Revenue-Generating Google Ads Campaign

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The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.

The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.

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