Features vs. Benefits: A Crash Course on Proper Messaging
Earlier, I was scrolling on LinkedIn and came across this ad.
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4 ways to master the 2020 kitchen from Chef Curtis Stone
(BPT) – From connectivity to cooktops and the latest gadgets, the ever-progressing kitchen of 2020 provides endless opportunities to simplify life in the home.Whether cooking for his family, hosting a dinner party or serving up Michelin-starred dishes,…
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Save smarter: Tips to get your 20/20 financial vision in 2020
(BPT) – When you made your resolutions at the start of the year, was saving money one of them? How’s that going?According to the third annual ‘State of Savings in America’ survey by PurePoint Financial, a digital bank and division of MUFG Union Bank, h…
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How to find your inspiration
(BPT) – Inspiration is the stimulation to do something and can drive people to do incredible things. It doesn’t matter who you are, what your job is or which hobbies you enjoy – inspiration is at the core of personal and professional growth.John Paxton…
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How to Leverage YouTube Advertising for Your Direct Response Campaign
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
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What a Social Media Target Audience Is and How to Find It
For my master’s program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
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What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer.
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Fiverr: Growth Over the Last 10 Years
Imagine the opportunity to build your professional presence from any location with Wi-Fi. That’s exactly what co-founders Micha Kaufman and Shai Wininger did when they envisioned Fiverr, a global marketplace that brings creative freelancers and business owners in need of digital services together. At the onset, the micro-transactions were called gigs and cost a mere $5, […]
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EasyApache 4 Feb 26 Release
We are happy to announce that cPanel, L.L.C. has released an update for EasyApache 4! Take a look at some highlights below, and then join us on Discord or Reddit to talk about this update and much more. 2020-02-26 ea-openssl &…
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4 steps to market-proof your retirement
(BPT) – People often underestimate the financial implications that timing can have on retirement. Consider this scenario: You retire confidently with $1 million, but immediately get hit with a huge stock-market decline.’A major mistake I see people mak…
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