Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone.
Why Playing Games at Work Could Increase Productivity and Employee Satisfaction Read More »
![5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]](https://blog.hubspot.com/hubfs/try-before-buy.jpg)
Recently, I took a leap of faith, and bought leggings online.
I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase.
5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn] Read More »
When starting an email newsletter, you’re juggling a lot of balls in the air at once.
You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while staying within the confines of email law (yes, there is such a thing).
How to Create an Email Newsletter [Checklist] Read More »
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.
You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it.
How to Create UTM Codes to Track Your URLs [UTM Builder] Read More »
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short.
The Ideal Marketing Stack for Every Stage of Your Business Read More »
The rise of the gig economy means freelancers are facing more competition. The good news is that as more clients recognize the benefits of hiring freelancers, there are more opportunities if you market your services effectively. You probably have a website, been publishing content, posted client reviews, and used social media to increase visibility, but […]
The post 3 New Ways To Market Your Freelance Business In 2020 appeared first on .
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Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.
How to Create an SEO Strategy for 2020 [Template Included] Read More »
Sponsored by Office Depot (BPT) – After 14 years as a professional athlete, 2015 Walter Payton Man of the Year and former football player Anquan Boldin found another calling. That’s why in 2017, Boldin retired from the game and became an entrepreneur, …
Former Pro Football Player Shares 4 Tips for Small Business Success Read More »
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
How to Use SEO Data to Make Better Marketing Decisions Read More »
The rise of the gig economy in recent years has significantly changed today’s workforce. Companies are now more receptive to hiring remote workers and freelancers — paying them for their output, instead of hiring someone in-house for full-time work. Now that the new year has come, the gig economy will only continue to grow and […]
The post 5 Crucial Gig Economy Trends in 2020 (and How to Prepare for Them) appeared first on .
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