When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.
When You Should (and Shouldn’t) Outsource Your Marketing Read More »
(BPT) – Sponsored by Office DepotAfter weeks of having employees work remotely whenever possible, many organizations are developing plans to reopen their physical workplaces. For many business leaders, this is a challenging time as they try to determin…
5 steps companies might consider before reopening their office spaces Read More »
For 5 years, I wrote hundreds of articles on just an old Macbook Pro. I fought with its limited storage on a daily basis. The battery started to die faster and faster after each recharge, and eventually, the keyboard turned into a grease trap. Then when I started writing and making more music at home, […]
The post Why It’s Good to Invest in Yourself as a Freelancer appeared first on .
Why It’s Good to Invest in Yourself as a Freelancer Read More »
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
How to Use Account Mapping to Build an Effective ABM Campaign Read More »
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
The Plain English Guide to Return on Ad Spend (ROAS) Read More »
(BPT) – By Mike Del PozzoSnacking isn’t slowing down this summer.The week of Fourth of July is historically the biggest week of the year in the U.S. for Frito-Lay and salty snacks. Although eight in 10 Americans say summer will look very different, one…
![How to Develop a Successful Marketing Mix Strategy [+ Templates]](https://blog.hubspot.com/hubfs/what-is-marketing-mix.jpg)
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
How to Develop a Successful Marketing Mix Strategy [+ Templates] Read More »
June was an exciting month for WordPress! Major changes are coming to the Gutenberg plugin, and WordCamp Europe brought the WordPress community closer together. Read on to learn more and to get all the latest updates. WordPress 5.4.2 released We said hello to WordPress 5.4.2 on June 10. This security and maintenance release features 17 […]
The Month in WordPress: June 2020 Read More »
As William Shakespeare once wrote, “To be or not to be, that is the question.”
Marketers have a similar classic debate and that is: gated versus ungated content.
While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case.
Gated Content: What Marketers Need to Know Read More »
