5 Areas of Marketing You Should Practice the “Less is More” Approach
This crisis has created a need to do a lot more with less resources.
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How 7 Brands Are Using LinkedIn Live to Reach Their Audiences
While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms.
In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.
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Equity and the Power of Community
Over the past week, I’ve been thinking a lot about George Floyd, Breonna Taylor, and Ahmaud Arbery. I have been thinking about white supremacy, the injustice that Black women and men are standing up against across the world, and all the injustices I can’t know, and don’t see. The WordPress mission is to democratize publishing, […]
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Top Things To Know About Economic Impact Payment Cards
(BPT) – As the COVID-19 pandemic continues to change our lives in unprecedented ways, more and more consumers seek secure, reliable solutions for making purchases in-person, online or over the phone. For the millions of Americans who receive government…
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Bayesian A/B Testing: A More Calculated Approach to an A/B Test
What are some of the reasons you run an A/B test?
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Google AMP Helps You Make Stunning Web Experiences. Here’s How.
Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
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Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]
For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.
In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
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How Dynamic Content Makes Your Marketing More Personal
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.
The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.
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How to Master Content Marketing on LinkedIn
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?
The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.
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How to Audit Your PPC Campaign & Identify Metrics for Success
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.
Sometimes it can be confusing and overwhelming.
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