Why It’s Good to Invest in Yourself as a Freelancer

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For 5 years, I wrote hundreds of articles on just an old Macbook Pro.  I fought with its limited storage on a daily basis. The battery started to die faster and faster after each recharge, and eventually, the keyboard turned into a grease trap. Then when I started writing and making more music at home, […]

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The Plain English Guide to Return on Ad Spend (ROAS)

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As a writer, I’ve never been very good at math. I know … shocking.

Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.

However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.

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Expert Series: Frito-Lay Chief Customer Officer Mike Del Pozzo Sheds Light on the New State of Snacking

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(BPT) – By Mike Del PozzoSnacking isn’t slowing down this summer.The week of Fourth of July is historically the biggest week of the year in the U.S. for Frito-Lay and salty snacks. Although eight in 10 Americans say summer will look very different, one…

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How to Master Video Interviews During COVID-19

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How to Master Video Interviews During COVID-19 The pandemic might have brought a lot of changes to your schedule and forced you to do business from home. If so, you may be pursuing new business ideas from your house — a process that involves interviewing new leads or chatting with hiring managers via video.  Interviewing […]

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