What is the Purpose of Marketing? [FAQ]
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
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How are we equipping students to succeed in science?
(BPT) – Scientists across the world are charging forward in the fight to prevent and treat COVID-19. And they’re harnessing the latest tech and science as they press down on the accelerator at a speed unattainable to date.But another fight is also play…
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Impressive design gets the word out
(BPT) – First impressions matter now more than ever. If you can create a visually impactful, emotional connection with your branding, customers will respond. In today’s world, eye-catching design can be the difference between winning the sale or losing…
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10 Ways to Make Your Blog Post Interactive
Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.
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Putting Your Home to Work: 5 Things to Know About Solar Panels
(BPT) – As people have been spending more time at home and watching their utility bills increase, solar energy is becoming a topic of interest. In fact, even with more constrained purchasing practices in many households in the current environment, a re…
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A Beginner’s Guide to Retargeting Ads
We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website.
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What Is Context Marketing, and Why It Matters [Quick Guide]
![What Is Context Marketing, and Why It Matters [Quick Guide]](https://blog.hubspot.com/hubfs/context-marketing.jpg)
In 2020, it’s undeniable how powerful content marketing has become for businesses of all sizes.
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The Ultimate Guide to Content Distribution
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
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Mental health on the farm: Don’t let pride stand in the way of getting help
(BPT) – American farm life is often portrayed with images of a happy family, healthy animals, sunshine and green fields. Working in agriculture is a source of pride for many people, but reality is not as perfect as the commercials and storybooks.In fac…
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How to Promote a Virtual Event, According to HubSpot Marketers
In 2020, as brands adapt to remote work, they’re also learning how to shift their in-person events to online-only programming.
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