If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content.

Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience.

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting.

Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.

That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.

If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?”

Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to.