For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. 

For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.

It makes me think of the Autobots doing all our marketing — which would be pretty cool.

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.