14 of the Best Meeting Scheduler Tools to Organize Your Day
We complain about spending countless hours in unproductive and mismanaged meetings.
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When You Should (and Shouldn’t) Outsource Your Marketing
When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.
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5 steps companies might consider before reopening their office spaces
(BPT) – Sponsored by Office DepotAfter weeks of having employees work remotely whenever possible, many organizations are developing plans to reopen their physical workplaces. For many business leaders, this is a challenging time as they try to determin…
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Why It’s Good to Invest in Yourself as a Freelancer
For 5 years, I wrote hundreds of articles on just an old Macbook Pro. I fought with its limited storage on a daily basis. The battery started to die faster and faster after each recharge, and eventually, the keyboard turned into a grease trap. Then when I started writing and making more music at home, […]
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How to Use Account Mapping to Build an Effective ABM Campaign
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
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The Plain English Guide to Return on Ad Spend (ROAS)
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
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Expert Series: Frito-Lay Chief Customer Officer Mike Del Pozzo Sheds Light on the New State of Snacking
(BPT) – By Mike Del PozzoSnacking isn’t slowing down this summer.The week of Fourth of July is historically the biggest week of the year in the U.S. for Frito-Lay and salty snacks. Although eight in 10 Americans say summer will look very different, one…
How to Develop a Successful Marketing Mix Strategy [+ Templates]
![How to Develop a Successful Marketing Mix Strategy [+ Templates]](https://blog.hubspot.com/hubfs/what-is-marketing-mix.jpg)
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
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The Month in WordPress: June 2020
June was an exciting month for WordPress! Major changes are coming to the Gutenberg plugin, and WordCamp Europe brought the WordPress community closer together. Read on to learn more and to get all the latest updates. WordPress 5.4.2 released We said hello to WordPress 5.4.2 on June 10. This security and maintenance release features 17 […]
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