Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce.

But that doesn’t mean you should skip the festivities at your office Halloween celebration.

I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.

I’ll admit it: this post is incredibly timely for me.

There’s a fairly obscure album by a guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level.

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.