There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.

Your competitor releases a new product or service. You offer something similar — but, of course, much better.

So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.

One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.

But during your corporate event, you probably don’t want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.