Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s.
The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.
The Beginner’s Guide to Brand Pillars Read More »
By 2022, online video content is predicted to command more than 82% of all web traffic (15 times higher than it was in 2017). If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously.
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [Data] Read More »
WordPress 5.8 Beta 2 is now available for testing! This software is still in development, so it’s not recommended to run this version on a production site. Consider setting up a test site to play with it. You can test the WordPress 5.8 Beta 2 in two ways: Install/activate the WordPress Beta Tester plugin (select the Bleeding […]
WordPress 5.8 Beta 2 Read More »
Next time you open Netflix, I want you to try something.
What Netflix Bingeing Taught Me About Digital Experience Read More »
I was in awe of Hailee Steinfeld’s performance after watching her in The Edge of Seventeen. Her performance was so good that it earned her a Golden Globe nomination for Best Actress.
13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own Read More »
COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners.
The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips] Read More »
YouTube is the second largest website globally with over 2 billion global users.
Why People Visit YouTube & How to Engage Them [New Data] Read More »
(BPT) – Despite disruptions over the last year, the number of entrepreneurs launching startups hit record highs in 2020. In the U.S., vision, passion, grit and a startup-friendly environment have resulted in the world’s highest number of startups.If yo…
Launching a tech startup: How to build a foundation to scale and succeed Read More »
(BPT) – Every day, there are small things you can do to keep your mind and body healthy as you approach work, no matter where you work.Innovative wellness techniques and resources were compiled by health specialists in collaboration with Amazon employe…
5 tips for working well Read More »
Last week, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.
The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data] Read More »
