Whoever said “All publicity is good publicity” lied.

The only truth in it is that bad publicity can bring attention to your brand and expand your reach.

Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them.

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills.

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets.