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Marketing Effectiveness: How to Measure It & Present to External Stakeholders

Leave a Comment / Digital Marketing / Tipper2010
Marketers measuring the effectiveness of their marketing activities.

You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term.

Marketing Effectiveness: How to Measure It & Present to External Stakeholders Read More »

What Is an Enterprise Data Model? [+ Examples]

Leave a Comment / Digital Marketing / Tipper2010
Marketer working on an enterprise data model

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.

What Is an Enterprise Data Model? [+ Examples] Read More »

Configuring Theme Design with theme.json

Leave a Comment / WordPress / Tipper2010

Starting in WordPress 5.8, a new tool — “theme.json” — is available to use in your theme. Maybe you’re hearing about it for the first time, or maybe you’re testing and developing themes with it already. Either way, I’m glad you’re here because it’s an exciting time for WordPress themes. This post provides a quick introduction […]

Configuring Theme Design with theme.json Read More »

The Parts of a URL: A Short & Sweet Guide

Leave a Comment / Digital Marketing / Tipper2010
parts-url

If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.

The Parts of a URL: A Short & Sweet Guide Read More »

EasyApache 4 July 28 Release

Leave a Comment / cPanel / WHM / Tipper2010

We are happy to announce that cPanel, L.L.C. has released an update for EasyApache 4! Take a look at some highlights below, and then join us on the cPanel Community Forums, Discord, or Reddit to talk about this update and much more. If y…

EasyApache 4 July 28 Release Read More »

What is Lead to Account Matching, and Why It Matters

Leave a Comment / Digital Marketing / Tipper2010
Sales team discussing how to use lead to account matching tools.

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario.

What is Lead to Account Matching, and Why It Matters Read More »

Everything You Need to Know About Segmentation Bases 

Leave a Comment / Digital Marketing / Tipper2010
Everything You Need to Know About Segmentation Bases 

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts.

Everything You Need to Know About Segmentation Bases  Read More »

Best Mailing List Software to Improve your Email Marketing Strategy

Leave a Comment / Digital Marketing / Tipper2010
The Best Mailing List Software to Improve your Email Marketing Strategy

When I first began my marketing career, I was envious of emails.

Best Mailing List Software to Improve your Email Marketing Strategy Read More »

How pet-friendly policies can ease the transition back to the office

Leave a Comment / Business Talk, Site Tips / Tipper2010

(BPT) – With many offices welcoming back employees over the next few months, employers and employees alike are wondering what their new workplace will look like, and how smoothly the transition will go. Working from home has had plenty of challenges ov…

How pet-friendly policies can ease the transition back to the office Read More »

How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot

Leave a Comment / Digital Marketing / Tipper2010
team works on rhythm of the business to drive alignment

Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”

How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot Read More »

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