As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.

When a user is on Google and searches for “athletic shoes,” companies like Nike and Skechers probably want their ads to continuously show up for those users online because they’re currently in the market for a product they sell.

But how could they do that when the user isn’t searching for them and perhaps doesn’t even know that their company sells athletic shoes?

When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action.

“Your company is one viral moment away from a potential shutdown.”

If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.”

60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing.

If you want to curate others’ content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website.