As a marketer, you’re busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?

Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business’s sustainability.

Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case.

Marketing for your new startup is exciting. You’ve put time and effort into creating your product or service, and now you need to make sure your market is as hyped about it as you are.

How big is your business’s database? From the moment someone becomes interested in your product or service and long after the purchase, you’re collecting data — and it can multiply fast.

A far cry from its early days on factory production lines, automation has entered into our organizations and found a place in the operations of every department — and it isn’t going anywhere.

The more billable tasks you complete, the more money your agency makes. The less time you spend on admin and non-billables, the more you can spend on valuable client work.